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To PageRank or not to PageRank
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For those familiar
with the latest craze brought on by the Google gods, you know
that PageRank is something every webmaster feels he or she
must have. Some stand strong by the necessity of it while
others feel it’s nothing but a visual eye candy on the
Google Toolbar. So what is the truth to this madness? What
are the benefits to having a high PageRank?
What, if any, are the disadvantages of having a great PageRank?
Well, hopefully I can help explain and/or make some sense
of it’s existence.
When Google first began using their fancy
ranking system of a particular webpage, webmasters began to
take notice of it and the importance of having a high ranking.
Initially, having a high ranking meant having a high listing
in the search results. So word spread rapidly and the madness
began with everyone trying to figure out how to get their
listing ranked higher than their competitors. People began
to notice high ranked sites that link to other sites seemed
to pass ranking down through simple text links. This led to
link swapping and link buying. Matter of fact, there are several
link brokers whose sole purpose is to sell you high PageRank
links. If you are doing this, please continue to read. |
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This has been a topic with
many advertisers and I always pose this suggestion:
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“Give me any
key phrase and I will show you at least 10 listings that have
a lower PageRank and appear higher in the results than at
least 10 listings that have an extremely high PageRank.” |
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PageRank
is merely an indication of how often your site will be checked
for new material. It most certainly factors into the search
results, but having a high PageRank is no guarantee you will
be listed in the top. So spending hundreds of dollars a month
on high PR sites is a complete waste of money in my opinion.
Not to mention it is not something the Googleoids like to
see. |
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The Benefits
of Having a High PageRank? |
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Benefits do exist with a high
PR, but in the world of business, it shouldn’t be a
concern for most webmasters. There may be other benefits not
listed, but these are the most obvious: |
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| 1. |
When Google Toolbar users
visit your site, they see lots of green in your PR
rank. This can offer some assurance to |
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customers that your website/service is worthy
of a high ranking. |
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| 2. |
It assures you that the Googlebot will
constantly be checking your site for new or changed content.
If you add new
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information on a daily basis, this will help the
new information be available in searches much faster. News sites
would greatly |
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benefit. |
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| 3. |
It can also make your website real estate
value increase quite a bit. In other words, those who
have a high PR can easily
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begin selling text links on their website and
make a nice monthly income from it. As we said earlier, the
majority of |
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webmasters buy strictly on the PageRank because
they still believe it will help their results listing. |
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As you can see, there are a few advantages
to having a high PR, but not too many. If you are selling a
good or service, PageRank should be the least of your worries,
bringing new customers should top your priority list. |
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Disadvantages of Having a High PageRank |
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While there are not really
any disadvantages, you could consider the fact of many webmasters
bugging you for a link to their site. With the new software
programs that sniff out high PR sites, it has created a whirlwind
of webmasters emailing the owners of these sites begging for
a link swap. These requests can get pretty annoying at times.
To summarize the purpose of this entry, the
point to take from it is PageRank is not something you should
waste your money on, unless one of the few things listed above
apply to you. Just let your PageRank come naturally and buy
text links from partner listings based on their content and
other natural stats. Make your website popular for all search
engines. |
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PageRank |
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